Data communication refers to the transfer of data from one device to the next via a transmission medium. This can be through wired media, such as twisted pair wire or coaxial cable, or wireless mediums like optical fibers or radio waves. The data must be encoded, then encapsulated and transmitted by the device that is sending it, then decoded and unencapsulated by the device receiving it. This is similar to the transmission of analog signals, however, it is more complicated and focuses on the exchange of binary data (1s and 0s).
To increase efficiencies within an business, companies are utilizing data communication to share information more efficiently with dispersed users. For instance, an automobile manufacturer had to relay information to 6’000 untrained and dispersed dealers for spare parts in order to match demand with stock and reduce waste products. This required communication over a network that was not designed for data communications and the use of an app on mobile that was difficult to navigate for novice users.
Effective data communication starts by understanding your audience’s perspective on the data. It involves creating visuals that enhance the story and giving context-based information. It is also about articulating information in a clear and concise manner. It also involves adjusting the content to specific audiences depending on their hierarchy, technical proficiency and level of interest. Additionally, it is about pushing creative boundaries to make data communication more impactful and memorable.
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