Protect Data Privacy
Consumers need to be assured that the personal data companies collect and store about them won’t be used to gain access to their personal information. This is why ensuring the privacy of their data is a vital part of building brand loyalty. It can be accomplished in through a variety of ways and includes https://dataroomllc.com/what-is-gdpr-and-how-does-it-protect-data-privacy/ setting guidelines on how data is scanned and acted upon and encrypted.
As businesses increasingly rely on the quality and quantity of data they collect to offer services such as personalized customer experiences, targeted advertisements and scientifically-driven insights they must balance this requirement with their responsibility to safeguard the privacy of their customers’ personal data. If a business fails do this, it can be in danger of financial ruin, class action lawsuits, and even lose customer loyalty.
While there are some overlaps between data privacy and data security, the latter focuses more on protecting and safeguarding that information from unauthorized access. While security is a part of data protection but it’s not enough address all of the concerns.
When a security breach occurs, the first step is to collaborate with experts in forensics to review any backup or archived data. This will help determine how the data was accessed, and who had access to the data at the time the breach. Also, it’s important to inform consumers of the breach. This will help prevent the phishing scams directed toward them and also reassure them that their information is secure with your company.
